Born on June 22, 1971 in Mumbai. Graduated in English Honours from Mithibai College. Began career as copywriter at Alliance Advertising. Moved to journalism as a trainee at the then being launched The Asian Age. Moved to DSJ TV as news coordinator. Joined The Times of India as feature writer on their Sunday supplement, The Sunday Review. From there moved to Cosmopolitan as Features Editor.
Quit to go freelance in 2000. Joined Karma Communications as Creative Director in 2004 to current date.
Began blogging in 2005. Currently blogs at www.thirtysixandcounting.
Was part of core team that initiated and ran the very well received Child Sexual Abuse Awareness Month April 2011 (www.csaawarenessmonth.
She has been invited to read at the Kalaghoda Arts Festival 2012 (Fresh Off The Shelf) and the Chandigarh Literature Festival 2012 (organised by the Adab Foundation). She was invited to speak on social media and volunteering at the Zeitgeist Media Conference organised by the St Xavier's BMM department and at the Women's Day Celebrations 2012 at IIT Chennai.
Author of The Reluctant Detective published by Westland.